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Digital Media Technology

Digital Media Technology

[Main Courses]

Web Front-end Special Effects Production, Interactive Design, UI Design, Information Visualization, Mobile Media Creative

Design and Production, New Media Interactive Technology, Small Program Design and Development, Database Application

Technology, 3D Modeling and Rendering Technology.

[Employment Direction]

Posts that students can work on after graduation include: interactive designer; integrated media production and operations

related positions; cross- platform interactive media development capabilities, engaged in the design and development of

WeChat applets and apps; can serve as web front-end development engineers; and production engineer; user experience

designer; visual designer data analysis, data statistics, visual presentation and other positions.


Digital media technology majors rely on cooperation with the digital creative industry. The digital creative industry is a key area of

strategic emerging industries identified in the "Thirteenth Five-Year" National Strategic Emerging Industry Development Plan of

the State Council. In November 2020, the "Recommendations of the Central Committee of the Communist Party of China on

Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and Long-Term Goals for 2035

once again proposed the goal of promoting the high-quality development of the digital creative industry.