Due to the large differences in cultural background, it is easy to encounter cultural clash in interpersonal communication with European and American countries, leading to misunderstandings.
Therefore, the Description of the lecture mainly revolves around the contradictions and problems in cross-cultural communication, and explores the way to improve the ability of cross-cultural communication.
The framework of the lecture is as follows:
1. "What" refers to the differences in the communicative behavior of people from different cultural backgrounds; Differences on the surface (phenomenon).
2. "Why" refers to why there are these differences; The underlying reason.
3. "How" refers to how we can achieve successful cross-cultural communication despite these differences.